2026 World Cup breaks US sports betting records
The 2026 FIFA World Cup, hosted across the United States, Canada and Mexico, has become the biggest soccer betting event ever seen in the US market.
Major US sportsbooks reported record numbers. One operator said it took around 2 million bets on the final alone and saw several times more World Cup bets than during the 2022 tournament in Qatar. Another said World Cup betting exceeded the men's and women's college basketball tournaments combined.
Sportsbooks also reported strong growth among Spanish-speaking customers during the tournament. One industry executive compared the overall betting activity to roughly ten Super Bowls.
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