Robbie Keane is the latest addition to Betway's roster of ambassadors.

The arrangement calls for the former Republic of Ireland and Tottenham Hotspur striker to regularly provide blog pieces to Betway Insider, the operator's editorial hub, in order to educate football fans.

The addition of Robbie Keane to Betway's team of brand ambassadors is something that CEO Anthony Werkman expressed his joy about.

Fans in the United Kingdom and Ireland know Robbie as a goal scorer for the Premier League, and his international record for Ireland is impressive enough to warrant mention.

"We are all eagerly anticipating his thoughts on the most important football tournament in the world, the World Cup, which is coming up in a matter of weeks."

According to Betway, Keane ranks as the 20th-highest striker in the history of international football and as the all-time leading scorer for Ireland. The ex-striker has 126 goals to his name from his stints in the Premier League with Tottenham, West Ham, Liverpool, Leeds and Aston Villa.

In his statement, Keane expressed his excitement about becoming a Betway brand ambassador. He also mentioned his anticipation of sharing his thoughts and opinions about the upcoming World Cup and the Premier League season.

According to Betway, their UK and Ireland promotion, Quest To Qatar, has already begun in anticipation of the 2022 FIFA World Cup. Customers may earn rewards for their loyalty by contributing to a free bet pool that will be activated on November 20th.

The operator was fined £408,915 ($463,654) last month for advertising on the West Ham United Football Club children's website.