Showing their support for Safer Gambling Week, Southampton Football Club

With the cooperation of Better Change and RecoverMe, Southampton Football Club will once again be supporting Safer gaming Week, an initiative that promotes responsible gaming. 

For the second year running, Better Change will be present at St. Mary's for the Saints' Championship encounter against Cardiff on 2 December 2 as a pop-up hub for supporters on matchdays.

The goal here is to start conversations amongst fans about responsible gaming.

A film featuring Southampton's Head of Performance Psychology, Malcolm Frame, will be shared on Southampton's channels during Safer Gambling Week. The purpose of the movie is to encourage responsible gambling and offer supporters helpful information and direction. 

"Our responsibility as a club and part of our commitment to protect fans and the community is to promote safer gambling," stated Charlie Boss, Southampton FC's chief commercial officer. To groups like Better Change, who are fighting for a more responsible gaming industry and a safer future for our fans, we are eternally thankful. 

Better Change's Head of Strategic Partnerships, David Richardson, expressed his satisfaction in working with Southampton Football Club for over a year. He described the club as one that proactively makes an impact through their socially responsible efforts, which are supported by their Halo Effect.  

By dispelling myths about gambling and facilitating two-way communication on a topic that is frequently viewed as taboo, we contribute to this and back the club and the community it serves. We hope that by removing the stigma, we can help those who need it find the resources they need, have open conversations with our followers about gambling, and show them how to play responsibly. 

In related news, Blackpool Football Club and its partner, LeoVegas, will be hosting a Safer Gambling Week match against Shrewsbury Town on Saturday. Instead of front-of-shirt branding, they will be using important messaging and logos related to the week to express their support.